Question 1: Does your team find working with business owners the equivalent of herding cats?

If your answer is Yes, we’ve got some mind-blowing insight to share with you and them that will help you target, engage and convert more new business than ever before.

Question 2: Do you see the value in your sales team having the ability to profile business owners and instantly unlock insight into each prospect’s needs, wants, predisposed frustrations and buying style?

If you answered Yes, you absolutely MUST learn about BOSI DNA and contact us to train your team on this major breakthrough.

Question 3: Do you work for an organization that likes to be on the leading edge of knowledge and skill or do you work for an organization that adopts stuff years after the rest of the marketplace has?

If you work for an organization that likes being on the leading edge, then pick up the phone and call us today. We’ll give your team such a huge marketplace advantage, your competition will be left scratching their heads wondering what just happened. If your organization is a late adopter of breakthrough stuff, we’ll look forward to working with you a few years from now.

Step 1: Due Diligence. This is where we get to check you out and you get to check us out. About 20% of that happens on websites and via emails. The other 80% happens face-to-face, over the phone and via video conference. Jim Haluczak on our team will be there to guide you through the process. The faster we can get through this process to evaluate a fit, the sooner we can get to step 2.

Step 2: Decision: Once we mutually agree there is a fit, a decision to move forward has to be made. Once the decision is made, you secure that decision with a 33% deposit of your licensing fee. The rest of the licensing fee is paid at the time of your launch training or financed over a mutually acceptable term. During this step we schedule your launch training (held at our office in Chicago). If you are based outside the US, we may make arrangements for your launch training to take place using video conference or in your native country.

The most important point we need to make about steps 1 and 2 is that we don’t have a lot of time to waste. We’re busier than a one-legged-man in an butt kicking contest. We expect this process to move quickly and efficiently. We’re not equipped to do months of follow up. We’re not going to chase after those who need to “think about it” forever. If this is for you, it’s for you. Let’s get going. If it’s not for you, that’s 100% ok with us. Go back to your core business and let’s not waste each other’s time.

Step 3: Deployment: This step begins with your launch training. Over two intensive days you’ll be immersed in the inner workings of Entrepreneurial DNA, the BOSI Quadrant, profiling entrepreneurs, business systems and more. If you are a one-person consulting firm, we’ll assign you to a mentor and you’ll be on your way. You’ll also be equipped with a customized marketing plan during launch training. We’ll then start working hand-in-hand with you to get your business launched. If you are a multi-person firm, we’ll spend more time over the next 90-days working with some real-life clients to make sure your team is synergized on all things BOSI.

Following your launch training and initial immersion, we have a full staff of people ready to support, connect and guide you and your team.

Being a BOSI Certified Partner is truly that – a partnership.

We expect a lot from you but we intend to give you a lot in exchange. We’re not interested in working with slackers, whiners or those with negative attitudes. But when we find winners, we like to get from Step 1 to Step 3 as fast as humanly possible. That’s how we roll.

• Have you been bit by the BOSI bug? If you’ve read Entrepreneurial DNA, taken the BOSI Assessment and considered how they could impact your business, the question is this. Are you excited? Do you find yourself full of ideas on how BOSI could work in your practice? If so, you may be bit by the BOSI bug. That’s a good sign for you and us.
• Do you want to be part of something bigger than yourself? Some provider firms think they are the know-all-and-end-all of business coaching/consulting. If you fall in that category, we’re not for you. We’re only looking to partner with firms that see BOSI and its global impact as bigger than them – something they want to be part of building. If you’re that person, that’s a good sign.
• Are you willing to be entrepreneurial? It sounds silly on the surface, but that is a requirement of this gig. We’re not a cookie-cutter brand so we’re not going to be handing you a box full of mumbo jumbo wrapped with a pretty bow. We’re looking for individuals who intend to take what we teach them and make it better (not just regurgitate a 6-step process they memorized in a training seminar). We’re looking for firms that believe in their own capacity and simply use us as a fulcrum to get better marketplace results. Another way to say it is this. We’re looking for renaissance partners – not coin-operated ones.
• Do you have a passion to serve? So many firms in the marketplace today are about the next notch in their customer acquisition belt. We’re looking for partners who truly have a passion to serve their clients. That’s how we are wired so we want to be around like-minded people. If you care more about money than you do client results, there are other brands that would love to take your money. We’re not interested in it. Demonstrate that you care about your client’s success, and you’ll have us wrapped around your little finger.
• Is your attitude success-focused? So many people come to us convinced the sky is always falling. “Oh the economy!”. “Oh the colors of the website”. “If only the marketing brochure said something different.” Look, we don’t really have ears for that at BPI. We’ve landed massive consulting contracts without websites or brochures. We’ve built multi-million dollar businesses from the ground up with no capital. We didn’t let the dot-com crash, 9-11 or the 2008 market crash slow us down. We’re looking for partners who are wired the same way. We believe that your attitude sets the altitude of success. We want to partner with individuals and firms that embrace a can-do attitude rather than a can’t-do one.
• Do you have big dreams and goals – with a high desire for their achievement? We’ve found that entrepreneurs without big dreams build small ventures. Those with big dreams build big ones. But we also know plenty of entrepreneurs with big dreams but low desire. Low desire leads to weak activity. However, when big dreams and desire meet great opportunity (like BOSI), the results can be incredible. We want to create those incredible results with firms that are ready to do whatever it takes to succeed. The ol’ post office creed of “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds” is the kind of mindset we want in our partners (because that’s how we roll).
• Can you be an evangelist? Our founder is a preacher’s kid so he knows a thing or two about being an evangelist. Here’s how it applies to being a BOSI Certified Partner. The saying goes “When you’re on fire, people will drive for miles to come watch you burn“. We want our partners to catch on fire about BOSI. Much of that fire gets lit once you’ve attended launch training and start to deploy the BOSI systems in your client’s businesses. The sheer results fire you up. But the question is this. When you find something that gets you excited based on real results, will you be an evangelist or will you hide in the dungeon waiting for the phone to ring? We’re looking for people who are going to get out in the streets, tell the story and get the breakthrough growth as a result. If you’re hoping to sit back, do little-to-nothing and cash in on the BOSI brand, you’re not our kinda firm.

We hope that reading through this list of 7 traits will give you a very clear picture of the type of individual and firm we plan to partner with. If you find yourself resonating with these items, don’t waste another moment. Contact us for a friendly chat. There aren’t a whole lot of people out there like you and there certainly aren’t any other opportunities out there like BOSI. Let’s team up and make each other’s dreams a reality.

Also check out a few of our recent Partners. You’ll see how they are using BOSI to offer something unique and breakthrough in their own area of expertise.

Ariad Partners: Offering outsourced CMO services and consulting to technology companies.

Dave Luke Advisory: Bend, OR based business coach and advisor to high output CEOs.

Dental Performance Institute: Chicago based consulting firm to dental practices.

Freedom Personal Development: Offering business and personal development workshops in 20 markets around the US.

We sat back and thought about some of the reasons you would want to become a BOSI Certified Partner. Needless to say, we came up with a bunch of reasons. However, after a few arm wrestling matches, we came up with a top 10 list. If you find these reasons resonating with you, you just may be our kind of partner.

Here goes…

1. Grow your income by adding new products/services to your offering: From premium BOSI Assessment(s) and strategy consulting to paid speaking gigs and group BOSI workshops, we’ll give you a new arsenal of products and services you can make money with.
2. Attract new clients for your firm: New clients are the lifeblood of your business. As masses of entrepreneurs (budding, growing and seasoned) are exposed to BOSI and the book Entrepreneurial DNA, you’ll be poised to attract them into your business.
3. Stand out in a crowded marketplace: Chances are, you’re competing against a ton of other firms – each promising to serve your prospects better than you. Being BOSI Certified gives you a leg up on the competition. While they serve up the old-school, one-size-fits-all, cookie-cutter garbage, you’ll have a compelling case to make to prospects. A case that will win more business.
4. Be part of a dynamic team: The fact is, being on your own can be lonely. There is nobody to share victories with or shoulder burdens and defeats. As a BOSI Certified Partner, you’ll be part of a team of like-minded professionals who care about your success. Although you’ll get to meet hundreds of them over time, we’re confident you’ll build life-long, deep friendships with a handful. Those relationships alone will be worth the price of entry. They could be the secret to your success in business.
5. Have fun!: Get around us and it won’t take long to figure out that we love building businesses and love having fun. From retreats and vacations together to good times working sleeves-rolled-up in your client’s business, we’ll make sure you enjoy your BOSI journey while building a great business.
6. Get beyond billing rates and get into growth rates: It’s easy as a consultant to get caught up chasing the next paid gig. Business becomes so much about billing rates and project fees. When you’re part of the BOSI Partner team, you’ll find those worries slipping away. You’ll find yourself focused more on generating growth in client companies (you’ll finally have the tools and support to get it done). When your clients experience business and personal growth, your business will grow as well. So step out of the world of chasing money and step into the world of delivering breakthrough results.
7. Grow as a business owner: You invest most of your time building others. You build your clients, you build your staff. You even build your client’s staff in some cases. But who’s building you? Are you growing? Is your company built on breakthrough strategy itself? As a BOSI Certified Partner, you’ll have a team of rockstar entrepreneurs working on you and your business. This isn’t one of those “pay-us-a-big-fee-so-we-can-move-on-to-the-next-person” business opportunity. You’re joining a closely knit family that takes care of each other. That means we invest in your growth as a business owner. Read our founder’s post on building people to discover his heart in this matter.
8. Give back – have an impact: It’s hard when you’re on your own as a firm to truly have a regional, national or global impact. As a BOSI Certified Partner, you’ll be able to have that impact. You’ll join us in supporting great causes that foster entrepreneurship as the mechanism to beat poverty. We’ll fund missions together, engage in service projects and volunteer our time to equip the next generation of entrepreneurs. You’ll find those investments and returns more profitable than any others you’ll ever make.
9. Be part of a breakthrough brand: BOSI is a once-in-a-lifetime brand. You can be part of it at the ground floor. So we’re appealing to the Opportunist in you to be part of it now rather than 4 years from now. Having the Certified BOSI Partner logo on your business cards, marketing materials and website will add tremendous credibility to your brand. We’ll make sure of that.
10. Increase your exit value: At some point in your life, you’re going to be ready to move on to something else. When that exit opportunity comes, your BOSI Certified Partner license will have grown significantly in value. By the end of 2012, we plan to double or triple the value of the license. By 2014, we expect the license fee to be 5x the 2012 amount. That means your investment into the license will have a significant value to someone else.

So there you go, the results of our arm-wrestling match. There is so much more we have to say on this topic but we’re convinced it won’t matter unless you are our kind of partner. So learn more about our ideal partner. If you find your excitement level growing, contact us for a friendly chat.

However, Joe noticed the founders of these portfolio companies growing in frustration. Despite double and triple digit growth, it felt like trying to fit square pegs into round holes. Each company founders was in the zone with certain tasks – but struggled with others. Each company founder had a pattern of behavior that was similar to other founders but very different than others.

What worked for one entrepreneur wasn’t working for every entrepreneur.

As the frustration grew, Joe knew he had to do some poking around to find a better solution than a one-size-fits-all approach to building companies. Several weeks of online research and Q&A with experts kept leading to dead ends. Everyone (even the top professors, incubators, strategists and serial entrepreneurs) were operating from a one-size-fits-all playbook.

So with no real solution available in the market, Joe went to work on his study. First, he did a subjective analysis of the thousands of entrepreneurs he had worked with over the previous 15 years. A pattern started to emerge…

“Bill and Sue have some traits in common. John and Hossain do too. But John and Hossain are nothing like Bill and Sue”. 

As Joe sat at his desk scribbling out some notes about people he knew, the names (and traits) began to segment themselves. BOSI was born that day.

But that was the beginning of the journey.

Over the next 28 months, thousands of entrepreneurs from around the world were invited to participate in online surveys, telephone interviews and in-office meetings. In the case of about 20 companies, Joe worked with the business owners over several months studying their behavior, challenges, frustrations and victories.

• 55% of participants were male, 45% female
• 72% were US based, 28% were outside the US (but all English speaking)
• 35% had employees, 30% were solopreneurs/self-employed, the rest were budding or retired entrepreneurs
• Average revenue was $2.34 million. High revenue was $180 million. Low revenue was $0
• 35 different industries were represented (from MLM and Restaurant to Digital Tech and Manufacturing)

The pattern began to solidify.

By 2010, there was enough data to support the writing of the book Entrepreneurial DNA. But the research continued (and still does).

Today, professors at multiple business schools in the USA, Spain and India are conducting validation research on BOSI – and they’re excited about the results. At bosiDNA.com, we’re on pace to have several hundred thousand business owners take the BOSI Assessment. Incoming data is being studied and analyzed on an ongoing basis.

If you’re a b-2-b company that targets small business owners, learn about how we can equip your team with breakthrough marketing strategy and sales training.

If you’re a service provider (especially a coach, consultant or advisor) to business owners, you owe it to yourself to learn about BOSI and Entrepreneurial DNA. More importantly, get certified and join our global network of partners.

You’ll be glad you did!

We couldn’t agree more. We’ve seen the impact BOSI has on businesses around the world. When a business owner understands their Entrepreneurial DNA and begins to filter people, strategy and solutions customized to who they are, their businesses grow (and their frustration levels drop dramatically).

But let’s get specific. Here are the top 5 reasons we feel BOSI is a game-changer in the marketplace.

1. For Business Owners: Despite massive improvements in access to information and technology, the failure and frustration rates in entrepreneurship are stagnant or getting worse. That’s because the marketplace has been operating from a flawed assumption. The mindset has been – what worked for one entrepreneur will work for every entrepreneur. BOSI has proven that notion to be flawed and dangerous. When you equip business owners to build and deploy strategy mapped to their unique Entrepreneurial DNA, you dramatically boosts their success potential while reducing risks and frustration. That’s a game changer given that today, a majority of the 100 million startups each year fail. Test drive the free BOSI Assessment at bosiDNA.com.
2. For b-2-b Brands: Rather than continue to target, market and sell with a one-size-fits all approach to business development, you can now segment prospects based on BOSI Profile and customize the experience they go through. The fact is, Specialist DNA entrepreneurs do not and will not respond to the same offers (and language) as Opportunist DNA. When you segment your current database and new prospect through the lens of their Entrepreneurial DNA, you unlock the door to better communication, higher engagement and improved conversion rates. Learn more.
3. For Service Providers: Coaches, consultants and business advisors have also been limited in their capacity to add value to their clients. After all, without the understanding of entrepreneurial behavior they’ve had no way to segment clients, understand their predisposed strengths/weaknesses or predict future challenges. The service provider was forced to be reactive, not proactive. However, once service providers understand BOSI and adopt the BOSI systems within their practice, they are able to decode behavior, predict challenges and opportunities and provide customized solutions that deliver breakthrough results. That’s a game changer for the service provider/advisor in their service offering. Learn more.
4. For Financiers: When lenders and investors understand how to profile entrepreneurs, they dramatically reduce their investment risks. BOSI proved that some entrepreneurs are better loan candidates while others are better investment candidates. Yet others are not good for either loans or investments without key personnel in place. Knowing the entrepreneur’s BOSI Profile empowers investors to see beyond business plans and investor decks to truly understand the team they are evaluating. It also allows financiers to surround portfolio companies with resources and advisors to compliment known weaknesses and strengths. By doing so, they reduce risk while maximizing returns. That’s a game changer to the financing world because it reduces risk. Learn more.
5. Global Economy: At BOSI, we’ve only touched a small fraction of the businesses around the world. However, we have already seen double and triple digit improvements in the failure and frustration rates of companies that have adopted the BOSI systems. As entrepreneurs, providers, educators and financiers adopt BOSI around the world, we’ll see the real long-term impact. Even a 5% improvement in the overall failure rate in entrepreneurship would result in trillions of dollars of economic impact around the world. That means more successful business starts (and growth), more jobs created, higher prosperity and dramatic reductions in poverty. That’s the real game changer we’re working on at bosiDNA.com and BPI.

You could be part of this exciting deployment. Join us and play your role in bringing this game-changer to the world. Along the way, you’ll build a more relevant brand and enjoy the rewards that come with that growth.

1. Business owners (entrepreneurs) are like dogs. They come in different breeds. Some are wired to create huge enterprises, others are built to create stable small businesses. One-size does not fit all.
2. BOSI is acronym for Builder, Opportunist, Specialist and Innovator – 4 DNAs within the entrepreneurial eco-system. For the first time in the marketplace, there is a way to segment business owners by behavior. (If a lightbulb just went off in your head, you’re on the right track!)
3. The discovery of BOSI/Entrepreneurial DNA happened in 2008 in a startup incubator. A two-and-a-half year study then followed – with thousands of entrepreneurs participating. The research proved that each BOSI DNA group has a unique set of needs, predisposed buying habits and service preferences.
4. We’ve built technology that you can deploy almost effortlessly within your digital marketing footprint and use it to target, segment, engage and convert prospects into customers and fanatical fans.
5. Your team (once educated), can customize the marketing, sales and service process of your company to engage the right clients and disqualify the wrong ones. No more “gut feel”. You’ll have the science of decoding entrepreneurial behavior – while providing your customer a more customized and personalized service.