Since this is your first exposure to BOSI, we want to give you a crash course. So here goes…
- Business owners (entrepreneurs) are like dogs. They come in different breeds. Some are wired to create huge enterprises, others are built to create stable small businesses. One-size does not fit all.
- BOSI is acronym for Builder, Opportunist, Specialist and Innovator – 4 DNAs within the entrepreneurial eco-system. For the first time in the marketplace, there is a way to segment business owners by behavior. (If a lightbulb just went off in your head, you’re on the right track!)
- The discovery of BOSI/Entrepreneurial DNA happened in 2008 in a startup incubator. A two-and-a-half year study then followed – with thousands of entrepreneurs participating. The research proved that each BOSI DNA group has a unique set of needs, predisposed buying habits and service preferences.
- We’ve built technology that you can deploy almost effortlessly within your digital marketing footprint and use it to target, segment, engage and convert prospects into customers and fanatical fans.
- Your team (once educated), can customize the marketing, sales and service process of your company to engage the right clients and disqualify the wrong ones. No more “gut feel”. You’ll have the science of decoding entrepreneurial behavior – while providing your customer a more customized and personalized service.
So there you go. A high level overview of what BOSI is all about. If you enjoy reading, order up a copy of the book Entrepreneurial DNA (McGraw Hill 2011). Although it is written to business owners, you’ll gain tremendous insight into your customer – more so than ever before.
Also sign your organization up for the free partner program at bosiDNA.com. Then pick up the phone and give us a call or fill our our contact form. We’ll look forward to speaking with you about equipping your company with tools and insight to maximize the discovery of BOSI.
